TVU Solutions Power Immersive Virtual Show Experience at Guangzhou Auto Show

The 23rd Guangzhou International Automobile Exhibition took place at the China Import and Export Fair Complex (Canton Fair Complex). Under the theme “New Technology, New Life,” the show spanned over 240,000 square meters and attracted more than 1,000 exhibitors and brands from around the world. Showcasing cutting-edge technologies and products across the entire automotive industry chain—from complete vehicles to supply chain solutions, smart mobility systems, and EV charging infrastructure—the exhibition served as a key barometer for China’s automotive market development.

As digital viewership continues to grow, exhibiting brands are increasingly seeking professional live streaming services to amplify their presence. Advanced real-time transmission solutions enable brands to reach potential customers who cannot attend in person, delivering an immersive virtual exhibition experience that brings booth highlights directly to remote audiences. Chongqing UKA-LIVE Broadcasting, a leading live streaming service provider in the Sichuan-Chongqing region, delivered professional on-site broadcast support for multiple exhibitors. The Guangzhou Auto Show presented significant technical challenges: network congestion from massive crowds, signal interference from densely deployed electronic equipment, and demanding requirements for flexible equipment deployment across diverse booth configurations. Drawing on their prior experience, the UKA-LIVE technical team selected the TVU One live production backpack as their signal transmission solution.

Throughout the event, multiple TVU One units were deployed at key locations including main stages, interactive experience zones, and media interview areas, operating in a multi-camera configuration. Leveraging TVU One’s high-performance real-time transmission capabilities, the team successfully overcame technical obstacles including dense crowds, complex network conditions, and challenging electromagnetic environments. The solution delivered stable high-definition transmission, providing online viewers with an experience comparable to being on the show floor while significantly expanding brand reach.

TVU One’s ability to deliver reliable signal acquisition and transmission in complex environments stems from three core technological advantages:

Intelligent Network Bonding: TVU One’s proprietary IS+ protocol automatically aggregates bandwidth from multiple 5G/4G carriers. Through real-time monitoring and dynamic signal routing, it prevents interruptions or buffering caused by individual network fluctuations, ensuring consistent streaming and smooth viewing experiences.
Advanced Encoding and Error Correction: TVU One’s HEVC intelligent encoding significantly optimizes video compression ratios, enabling high-quality transmission even under bandwidth-constrained conditions. Combined with FEC (Forward Error Correction) technology, the system automatically compensates for data loss during transmission, further enhancing stability and achieving broadcast-grade, low-latency video delivery.
Professional Portable Design: The backpack form factor, combined with hot-swappable high-performance battery modules, provides camera operators with exceptional extended mobility. Whether capturing detailed vehicle close-ups, wide booth panoramas, or transitioning rapidly between static displays and dynamic demonstrations, the equipment maintains continuous stable operation, fully meeting the demands of intensive mobile production.

At this year’s Guangzhou International Automobile Exhibition, TVU’s broadcast technology successfully addressed the challenges of a complex live environment, delivering immersive, multi-perspective booth coverage that significantly amplified exhibitors’ integrated online and offline communication impact. Drawing on extensive experience in professional broadcasting, TVU will continue leveraging its technological strengths to provide reliable, professional live streaming solutions for exhibitions and events of all types.