Rohde & Schwarz has acquired Pixel Power Ltd., a technology leader in television branding, graphics, automation, master control and playout. With this acquisition Rohde & Schwarz is executing its plan to expand further in broadcast playout while taking ownership of a company with significant technological leader- ship. The subsidiary will be renamed “Pixel Power Ltd. – A Rohde & Schwarz Company”.

Pixel Power offers innovative graphics, master control and integrated playout systems for broadcasters and playout facilities. These systems enable dynamic content to be delivered more efficiently for linear TV, mobile, online and OTT/VOD. Pixel Power has consistently developed its portfolio of software based IP solutions that are virtualizable for the private or public cloud, whilst offering new OPEX business models as part of the broadcast technology transformation. The company is headquartered in Cambridge, UK and has been developing and deploying broadcast solutions for 31 years. With this acquisition Rohde & Schwarz further expands its portfolio to complement existing product lines.

Cornelius Heinemann, Head of Transmitter and Amplifier Systems, File Based Media Solutions, explains: “With the acquisition of Pixel Power we are significantly expanding our Broadcast & Media portfolio with new and exciting solutions. Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets. ”

James Gilbert, co-founder and CEO of Pixel Power, adds, “Our virtualizable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern license and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”

For Pixel Power customers, the acquisition represents an investment by an established and highly stable technology group – in such a dynamic market a crucial foundation for long-term partnerships with an additional focus on the safety of customers’ investments. The ongoing support of existing customers and commercial partners is an important prerequisite for both companies.

CEO James Gilbert and CTO Nick Wright will remain with the company in their current positions and continue to develop Pixel Power.