Broadcast Asia is an annual trade show and conference held at the Singapore Expo, focusing on the presentation of the latest and most innovative technologies for film, television, and digital advertising. The event is organized by Informa Tech, a subsidiary of Informa PLC, a leading international provider of specialized information and services.

The extensive trade fair offering includes not only exhibitions of products and services from leading companies, but also a series of conferences and panel discussions where speakers inform about the latest developments in the industry. Key focuses include the metaverse and Web3.0, which will significantly shape the future of the internet and digital interaction. There is also a strong emphasis on Artificial Intelligence (AI) and its role in content creation, management, and monetization. Other core topics include Virtual Reality (VR), Augmented Reality (AR), Quantum Computing, and Gaming, all of which contribute significantly to creating immersive brand experiences.

Highlights of the fair include the presentation of high-tech equipment, demonstrations of state-of-th.e-art production methods, and the introduction of innovations in the field of digital advertising. The Singapore Expo, where Broadcast Asia takes place, is a modern and well-equipped exhibition hall that provides an ideal platform for such a high-profile event. Finally, the significance of Broadcast Asia in Singapore underscores the city’s strategic position as a central media and technology hub in the Asia-Pacific region.